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Bob Prosen, Author

Chapter 9

The Critical Path to Getting Things Done

Just when you think you’ve communicated enough,
go back and communicate some more.

All leaders and all companies talk about the importance of communication.

So why do so many companies struggle to do it well? If you have any doubt, just ask your employees. Effective communication is common sense but not common practice. The explanation for this is twofold. Either leaders don’t actually know how to effectively communicate, or they don’t really believe in its power and therefore don’t do it. This chapter is dedicated to those leaders who want to communicate for results.

After twenty-five years of working with some of the world’s top corporations, I can tell you this: I’ve never heard employees complain about getting too much good information from management. Employees have an insatiable desire for information, which is why I tell leaders that they need to communicate, communicate, and then communicate some more.

When and how you disclose information to employees is at the root of making progress toward your top objectives, because communication is the glue that holds the company together. The better you communicate, the more trust you will create, which leads to increased commitment, action, and ultimately results. If any of those components are missing, the connection breaks down and either execution will slow to a halt or, even worse, you won’t achieve your objectives.

Inside a company, communication is the critical path to getting things done. Nothing is more powerful. Your company is a network of interdependent commitments and actions all linked by communication. Communication facilitates both commitment and accountability.

When communication breaks down, commitment and accountability weaken, problems go unaddressed, and ultimately results fall short of the desired outcome.

The most important aspect of good communication is …